Interview: Parantap Discusses Latest EP “Avenoir”

Record producer, Record Executive, and Entrepreneur, Parantap, spoke with us at Music Trails to discuss his latest releases, his process while creating new songs, and what’s coming up next. Check it out:

Thank you for speaking with us. Please introduce yourself to our readers!

Thank you for having me! I’m a record producer, record executive, rapper, composer and entrepreneur from India, currently working on redefining Hip-Hop and the independent music. I started playing music at the age of 3 years and I’ve been producing music for over 5 years now.

How do you hope your listeners feel while listening to your latest EP “Avenoir”?

It’s really difficult to make the listeners feel the music especially when there are no vocals to it. I hope that the tracks they love, take them to a state of trance and makes them forget about their problems for a while.

What was the driving force behind the creation of this EP?

Coronavirus pandemic has taken a toll over the mental health of majority of the world’s population. It’s a proven fact that Lo-Fi music helps soothe the nerves. I felt that this would possibly be the right time to experiment with the genre.

What’s your song writing process like? Do you have a specific ritual when it comes to song writing?

I really like to keep it simple. I like it when melodies flow effortlessly instead of sitting with my keys and trying out a whole lot of melodies. I just need to be in that zone where ideas flow in naturally to produce the best possible output that people would love and appreciate.

How important it is for an artist to understand the music business?

It is very important for an artist to look into the business aspects. Most of the artists fail to make a mark because they just look at the creative side and completely ignore the other aspects. To make a career in music, every artist needs to invest wisely and diversify in every possible direction. With an increase in competition, it’s not only about making music but also, building yourself as a brand and taking the right decisions.

What inspired you to begin your own record label, Studio20Two?

When I started my career, I had no contacts or support. All I had was talent and the right intentions. As I gradually progressed, I saw that there are a lot of immensely talented independent artists who don’t have the right platform to showcase their talent. So in 2018, I decided to start my own record label to support those artists.

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A vision to provide a platform for artists to release forward-thinking, conscious music that critically engages with the pressing issues of our time. By empowering art and artists and also curating a culture for genres that are unheard of, Studio20two completes one year today. It wouldn't have been possible without these amazing artists- @_siyaahi_ – The hit machine that made it to Rolling stone this year. Tangi- his collaboration with TJay is doing great numbers and is the highest grossing track on the label. @saksharsingh – His simplicity of the words touches the heart of the audience. The modern day poet and lyricist has been an essential part of Studio20two from release of the very first track. @bi_raj_ – A very talented graphics and animation artist who never fails to attract the audience with his attractive music video posters and motion graphics. @iamdrazone – Straight from UK, Drazone brought grime and UK drill to Hustle Hai, which was the first international collaboration from the label. @jerry_dsouza77 – Known for his adaptability to different kinds of shoots, Jerry has been a very important part of all the music videos. @harxler – The underrated producer with a good ear for music, has been putting in a lot of efforts to get recognised by international labels. He has given two stupendous hits to the channel. @tjay_miles – Performed his first Hindi track which was the first track from the label- "Samaaj". With a deep meaning and purpose, Hold on did not do so well with the numbers, but is surely one of the best track of the year. @vishalchauhan5925 – His vocal range and distinctive voice makes him stand out. Kyu mera dil, the first vocal track was one such exhibition of what he is capable of. Not to forget the contributions made by- @rj_neil_withlove – The hook line of Naqaab could never have sounded so catchy without his contribution. @a_alakh_ – Former film maker at Studio20two who shot the initial features. @mr.j_ok_er – For Farzi Thanks to everyone who has been a part of this journey! Thanks to everyone who has been supporting my work and channel.

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What’s been your greatest accomplishment so far?

Being the sole owner of my record label (youngest record executive in India), Studio20Two and my music promotion and distribution agency called “LOUD!”

What other producers, songwriters and/or artists do you see as your primary inspirations?

J. Cole is my idol.

Producers – Noah 40 Shebib, Metro Boomin, Sez and Scott Storch

Songwriters – The Weekend, Justin Timberlake and Akon

Rappers – Kendrick Lamar, Joyner Lucas, Royce Da 5’9, NF and Drake

If you could change anything about the industry, what would it be?

I see a lot of songs getting remixed or “refixed” as they call it. That clearly shows that the industry is running out of ideas. I am against the whole trend of remixes and I’d really like to see a change in the way major record labels work.

What’s next for you?

I’m currently working on my second studio album and a few more international collaborations with major artists. By 2021, I’m looking to make my record label an international platform with the help of a few promoters.


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