Imagine a life where a virtual game can lead you to the right match on a dating app. Well, now it’s a reality on Tinder where you can meet someone based on the choices you make in their “Choose Your Own Adventure” experience, Swipe Night.
When Can I Start Playing?
The first episode of Swipe Night will debut on October 6th and new episodes will run every Sunday night during the month. Make sure to check for episodes at 6pm on Sundays as each episode will only be available for six hours. Tinder expect millions of people to play simultaneously and that more connections will be made during these time frames.
“We’re excited to take a stab at doing something that’s never been done before,” Miller says. “The goal of this feature is to get you talking, and building that curiosity.”
— Tinder (@Tinder) September 20, 2019
How Can I Play?
Five-minute verticals will appear on Tinder and viewers have seven seconds to swipe on moral dilemmas as they lead a group of friends through the end of the world. As you may have guessed, choices will be added to your profiles to ignite a conversation between two Tinder users.
“There’s definitely no wrong answers,” says Tinder product lead Kyle Miller. “It really pulls out who you are, your personality, and your values. We don’t categorize or label by the choices.”
All you need is a cellphone, internet connection, and an open mind to endless possibilies to play the game!
What To Expect
Swipe Night is directed by 23-year-old Karena Evans (directed Drake’s music videos “God’s Plan” and “In My Feelings”), and written by Nicole Delaney and Brandon Zuck, who have written for popular Netflix series like Big Mouth and Insecure. These people have the ability of connecting with the Gen-Z (18-25), which comprises a big portion of their users.
“We jumped at the chance to work with a brand like Tinder. They gave us the opportunity to experiment with new ways to tell a story, with a highly-engaged, diverse community that’s incredibly open-minded,” said Evans.
In a press release, Tinder call the entire experience a great way of breaking the ice with “emojis and the apocalypse.” As Gen-Z speak in content, the experience makes sense in the way people will be interacting with each other.
“Dating is all about connection and conversation, and Swipe Night felt like a way to take that to the next level. Our hope is that it will encourage new, organic conversations based on a shared content experience.” said Ravi Mehta, Tinder’s Chief Product Officer.